The Altima Chase was an interactive social media scavenger hunt. The premise was simple, an evil genius called the Mastermind, steals and hides the grand prize of the Ride of Your Life promotion, a Nissan Altima. The mission: to solve the clues that the Mastermind has left behind on social channels for a chance to win the ultimate getaway car.

Working with a superb team of creatives at Zocalo Group, I was enlisted to extend this promotion into organic and paid social and help refine the campaign visually.