tv and digital campaign
Attention. Consideration. Respect. By themselves, they’re small things. But to 7 million investors, they're a very big deal. And they're the reason that Edward Jones became one of the country's biggest services firms: by not acting that way.
event and print campaign
When it comes to eating, everyone has a slip-up from time to time. But instead of dwelling on the mistakes, we positioned Smart Ones as a brand that is there for you when you are ready wipe the slate clean and move on.
We set up a confession booth in the middle of Times Square and invited people to tell us their worst when it comes to eating. Their confessions were then hand-drawn and broadcast on a chalkboard-like video billboard. Participants were invited to watch their confession be erased away, giving them a proverbial clean slate.
web videos and instruction manual
AirTran Airways had the honor of being the first major airline to have Wi-Fi on every flight. Passengers would be free to update their Facebook statuses, check their email and tweet from their seats. But with great freedom comes great responsibility. So we put together a series of tips to allow our passengers to enjoy the internet while not offending the others around them. We enlisted the help of Peter Graves (yes, that Peter Graves) to reprise his role as Captain Oveur to maintain peace and order.
tv and print campaign
There are very few brands in the world that are truly iconic. Corona is one of them. It was a pleasure to work on this brand. And it was even more of a pleasure to have the shoot scheduled in December.
tv and print campaign
Sure there are people out there that get eight hours of sleep. But for those of us that don't have Scrooge McDuck for an uncle, it's more like six. In fact, a recent annual sleep poll estimates that Americans average about 6.7 hours of sleep a day. With a variety of mattresses of unparalleled comfort, Sealy makes the six hours the average american gets, a better six.
The assignment: a complete redesign of a badly aging Flash site for Secret Deodorant. No budget. No new assets. And get it all ready for handoff to dev in a month. Go!
"Wear sunscreen." It's a line from Baz Luhrmann's ubiquitous 90s hit and the sentiment behind these public service ads. A special UV camera was used to show the unseen and rather shocking damage from exposure to the sun.
Appeared in Print Regional Annual 2003.
online game and integrated campaign
When we started this campaign, AirTran Airways frequent flyer rewards program already had fastest free flight around. What better way to promote this program by enlisting the help of one of the fastest drivers around–Danica Patrick. We created an online video game where wannabe champions race Danica around airport-inspired tracks with airport vehicles to earn free flights.The promotion was supported by print, out of home and rich banners. An in-flight magazine insert extended the racing theme to real airports with racing stickers for roller bags and tips on getting to the gate in record time. Additionally, the game was promoted at Indy Racing League events with tents, van wraps, video billboards, gaming stations, Danica cutouts and autographed posters.
2007 WMA WebAward / Best Airline Site
Trompe l'oeil. Optical illusion. It's a technique that frequently makes it into a presentation deck, but rarely gets produced. Thankfully, we had a client that saw the potential in this humorous extension of the empathetic We Understand campaign and was willing to produce this one-off execution.
Mattress shopping is never easy. Awkward and confusing perhaps. But never easy. Sealy wanted to tackle that business problem with a website redesign. The challenge here was how to present three distinctive brands with three distinctive price levels on one hub. This solution made it easy for folks to identify which of the three was right for them.
A loving tribute to all of those product comparison commercials from the 60s and 70s.
We all know the feeling of waiting impatiently to board a flight. AirTran used that opportunity to communicate their brand platform in a simple, clever manner to those distracted passengers. Having flown AirTran a few times myself, it was good to see that these posters inspired at least one passenger to write-in their own message over ours. That message, however, probably wouldn't have made it past our legal department.
Every few years or so, C-K presents a compilation of new terms that have either made it into the mainstream dialog or reflect noteworthy trends and cultural happenings. This 80-page, perfect-bound edition used gritty, rough illustrations that complemented and amplified the overarching theme of intensity.
After more than 40 years, Heinz decided to give its ubiquitous packet a complete design overhaul. Lift one end to dip, tear off the other to squeeze. Either way, no more mess while on-the-go. Dippers and Squeezers finally unite!
digital and print campaign
T.G.I.Friday’s wanted to promote their frozen snacks line, a category that has maintained a steady decline in recent years. We decided instead to extoll the virtues of being a couch potato, that is, the special kind of togetherness that only comes from chicken wings. In digital and print, couples put aside their TV viewing differences and came together for some quality couch time. In the social realm, we continued to spread the good will though a specially designed Facebook app. Invite your friends over for some Friday's via the app and you could win a new flatscreen.
As part of the long-running "The Hyatt Touch" campaign, this ad gave me the opportunity to work with two amazing photographers, Erik Almas and Jeff Kauck. Male co-workers were suitably jealous of me, but not because of the talents of these two men.
The speed of Corona Light is slow and relaxed. How relaxed? So relaxed that people just might appropriate the accoutrements of beach activities for something a little more leisurely.